Thursday, 27 March 2014

Subject line (im)personalisation

If you're going to insert your recipient's first name into the subject line of your marketing emails, make sure you actually have their first name...


And if you don't have first name, use an alternative subject line. Menswear retailer Farrell have forgotten to actually insert my name in today's spring sale message. 

Inside the email, there's also a very odd choice of call-to-action button colour. Eye strain-inducing blue on green? Ouch.